I’ve been figuring things out in public since 2016.

Not always successfully. But always honestly.

I grew up in Kathmandu. Studied journalism. Became a radio jockey — which, looking back, makes complete sense. I’ve always been more comfortable talking than staying quiet. I just needed the right thing to say.

For a while I worked as a content writer at an IT company. I didn’t hate it. I didn’t love it. I just knew it wasn’t the direction. So I left. No backup plan. Just the feeling that there had to be a better way to spend the hours of your life.

That was 2016. I started freelancing — writing, mostly — for whoever would pay me. I moved to Australia in 2019. I kept building.

The first few years were a mix of small wins and spectacular failures. I tried crypto early, before I understood it. I tried launching a public speaking institute in Nepal — that didn’t work either. I built faceless YouTube channels because I wasn’t ready to show my face yet. Somewhere along the way, one of those channels crossed $350,000 in revenue and earned a Silver Play Button. Then another hit 100,000 subscribers and earned a second one.

Combined, the videos I’ve made have been watched over 100 million times.

I’ve produced short-form content for brands like GoalCast and The Quote Circle — scripting, voiceover, editing — at volume, before most people knew how to do it consistently.

None of it was a straight line.

These days I run Dohoot Media — a digital product studio where I help founders and brands build things online that actually generate revenue. And I’m building in public again, this time on camera, after years of hiding behind faceless content.

The irony isn’t lost on me.

If you’ve been following along since the early days — thank you. If you just found me — welcome. Either way, I’m glad you’re here.

— Soham