I’ve been carving my own path in digital—sometimes by design, sometimes by mistake. From launching faceless YouTube channels that hit 50M+ views, to building AI products and media projects out of Sydney, it’s all been one big experiment.

This newsletter is where I share what’s really happening behind the scenes: the wins, the failures, the random sparks that turn into businesses. No fluff, no motivational wallpaper—just the actual process of creating things that (hopefully) matter.

If you’re the kind of person who likes building, breaking, and reinventing, you’ll probably feel at home here.

Subscribe, and you’ll be part of the story as it unfolds.